By David Mammano on

One of my team members once pointed out that the company was growing in the wrong direction. As a manic entrepreneur, I was adding to the company very quickly without regard to the core of our business or our mission. She pointed out that the growth was horizontally, like a shrub, instead of vertically like a tree. The company offered more options to clients and had multiple product lines, but now we were distracted, overworked and not profiting from the growth like we could have had we only concentrated on our core business.

By David Mammano on

Entrepreneurs are famous for trying to be all things to all people.

And then, we become nothing to nobody.

We have an idea in the shower at 7 a.m. and by 8 a.m., it’s “officially implemented.” Often (maybe never?) these new ideas are not well thought out, tested and vetted with the team.

By David Mammano on
My most recent blog entry was about finding your company’s core values. It was the best piece ever written, you’ll love it! (That was my Donald Trump impression.) 


Seriously, it was OK and you’ll learn how to discover the values that are already innately in your company and then how to bring them to life. (If you missed it, read it HERE.) 

 Now the question is: "How do make sure your team, and especially new recruits, know how to interpret your core values?"

By David Mammano on
The Latin word for heart is “cor.” 

The Italian word for heart is “cuore.” 
The French word for heart is “coeur.”  
The Spanish word for heart is corazón,” 

Are you beginning to understand where the English word “Core” comes from and how it relates to your values? 

Download the 7 F's
Every CEO Should Master

Want to receive emails with new articles?
Sign-up for David Mammano's Avanti Entrepreneur newsletter!


Search Articles